Deal Sheet: 2026 Sorento EX

Kia of East Hartford · East Hartford, CT · VIN: 5XYRHDJF7TG422761

Negotiation Guide

Opening Offer

$39,034

Fair Price

$40,534

Walk Away Above

$41,002

• Recent buyers paid ~$936 below MSRP

Price Breakdown

Est. Dealer Cost$37,323

Est. Invoice$38,567

Holdback (est.)$1,244

MSRP (Sticker)$41,470

Asking Price$40,628

Markup-$842

Est. Dealer Margin on This Car$3,305

Percentile55% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$936

Median Markup-$878

Best Deal-$1,803

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell68 days

Dealer Profile

Inventory132 vehicles

Avg Markup (All Models)-$779

Avg Markup (Sorento)-$733

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$813

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