Deal Sheet: 2026 Sorento EX

Diehl Kia of Massillon · Massillon, OH · VIN: 5XYRHDJF3TG416522

Negotiation Guide

Opening Offer

$39,559

Fair Price

$41,059

Walk Away Above

$41,527

• Recent buyers paid ~$936 below MSRP

Price Breakdown

Est. Dealer Cost$37,796

Est. Invoice$39,055

Holdback (est.)$1,260

MSRP (Sticker)$41,995

Asking Price$41,117

Markup-$878

Est. Dealer Margin on This Car$3,322

Percentile50% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$936

Median Markup-$878

Best Deal-$1,803

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell68 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)-$675

Avg Markup (Sorento)-$733

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$699

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