This Is Already a Great Deal
Opening Offer
$39,077
Asking Price
$40,286
Max Price
$40,286
- • Recent buyers paid ~$962 below MSRP
- • Asking price is already $277 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$37,373
Est. Invoice$38,618
Holdback (est.)$1,246
MSRP (Sticker)$41,525
Asking Price$40,286
Markup-$1,239
Est. Dealer Margin on This Car$2,914
Percentile14% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold529
Avg Markup-$962
Median Markup-$905
Best Deal-$1,682
Worst Deal-$434
% Sold Below MSRP100%
Avg Days to Sell56 days
Dealer Profile
Inventory128 vehicles
Avg Markup (All Models)-$1,243
Avg Markup (Sorento)-$1,394
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,222
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