Negotiation Guide
Opening Offer
$39,733
Fair Price
$41,233
Walk Away Above
$41,714
- • Recent buyers paid ~$962 below MSRP
Price Breakdown
Est. Dealer Cost$37,976
Est. Invoice$39,241
Holdback (est.)$1,266
MSRP (Sticker)$42,195
Asking Price$41,284
Markup-$911
Est. Dealer Margin on This Car$3,309
Percentile46% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold529
Avg Markup-$962
Median Markup-$905
Best Deal-$1,682
Worst Deal-$434
% Sold Below MSRP100%
Avg Days to Sell56 days
Dealer Profile
Inventory269 vehicles
Avg Markup (All Models)-$958
Avg Markup (Sorento)-$1,119
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,010
Cheaper Sorento EX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$1,870$42,92474d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71774d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61874d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61874d
Hutchinson KiaMacon, GA
-$1,803$44,29174d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36274d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18574d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01074d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10374d
Green KiaSpringfield, IL
-$1,677$42,84374d