Deal Sheet: 2026 Sorento EX

Billion Kia of Iowa City · Iowa City, IA · VIN: 5XYRH4JFXTG461232

Negotiation Guide

Opening Offer

$38,441

Fair Price

$39,941

Walk Away Above

$40,531

• Recent buyers paid ~$967 below MSRP
• Sitting 47 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$37,008

Est. Invoice$38,242

Holdback (est.)$1,234

MSRP (Sticker)$41,120

Asking Price$40,015

Markup-$1,105

Est. Dealer Margin on This Car$3,007

Percentile33% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold711

Avg Markup-$967

Median Markup-$908

Best Deal-$1,713

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$1,189

Avg Markup (Sorento)-$1,240

% Below MSRP54%

Avg Days to Sell30 days

Avg Sold Markup-$1,270

Cheaper Sorento EX Inventory

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-$1,870$42,92447d

Kia of San AngeloSan Angelo, TX

-$1,858$43,71747d

Kia of San AngeloSan Angelo, TX

-$1,837$43,61847d

Kia of San AngeloSan Angelo, TX

-$1,837$43,61847d

Hutchinson KiaMacon, GA

-$1,803$44,29147d

Ed Morse Kia RollaRolla, MO

-$1,783$43,36247d

Kia of San AngeloSan Angelo, TX

-$1,770$43,18547d

Ray Skillman Westside KiaIndianapolis, IN

-$1,770$43,01047d

Crain Kia of FayettevilleFayetteville, AR

-$1,732$43,10347d

Lou Sobh Kia of BrunswickBrunswick, GA

-$1,682$42,57847d