Negotiation Guide
Opening Offer
$39,599
Fair Price
$41,099
Walk Away Above
$41,567
- • Recent buyers paid ~$936 below MSRP
Price Breakdown
Est. Dealer Cost$37,832
Est. Invoice$39,093
Holdback (est.)$1,261
MSRP (Sticker)$42,035
Asking Price$41,120
Markup-$915
Est. Dealer Margin on This Car$3,289
Percentile46% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold699
Avg Markup-$936
Median Markup-$878
Best Deal-$1,803
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell68 days
Dealer Profile
Inventory117 vehicles
Avg Markup (All Models)-$845
Avg Markup (Sorento)-$971
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$770
Cheaper Sorento EX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$1,870$42,92489d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71789d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61889d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61889d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36289d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18589d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01089d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10389d
Lou Fusz Kia of MolineMoline, IL
-$1,692$43,6172d
Green KiaSpringfield, IL
-$1,677$42,84389d