Deal Sheet: 2026 Sorento EX

Bridgewater Kia · Bridgewater, NJ · VIN: 5XYRH4JF9TG417707

Negotiation Guide

Opening Offer

$37,909

Fair Price

$39,409

Walk Away Above

$39,877

• Recent buyers paid ~$936 below MSRP

Price Breakdown

Est. Dealer Cost$36,311

Est. Invoice$37,521

Holdback (est.)$1,210

MSRP (Sticker)$40,345

Asking Price$39,470

Markup-$875

Est. Dealer Margin on This Car$3,160

Percentile50% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$936

Median Markup-$878

Best Deal-$1,803

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell68 days

Dealer Profile

Inventory347 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sorento)-$769

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$928

Cheaper Sorento EX Inventory

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-$1,732$43,10390d

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-$1,692$43,6172d

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-$1,677$42,84390d