Deal Sheet: 2026 Sorento EX

Bridgewater Kia · Bridgewater, NJ · VIN: 5XYRH4JF9TG407355

Negotiation Guide

Opening Offer

$39,534

Fair Price

$41,034

Walk Away Above

$41,502

• Recent buyers paid ~$936 below MSRP

Price Breakdown

Est. Dealer Cost$37,773

Est. Invoice$39,032

Holdback (est.)$1,259

MSRP (Sticker)$41,970

Asking Price$41,065

Markup-$905

Est. Dealer Margin on This Car$3,292

Percentile47% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$936

Median Markup-$878

Best Deal-$1,803

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell68 days

Dealer Profile

Inventory347 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sorento)-$769

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$928

Cheaper Sorento EX Inventory

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-$1,677$42,84390d