This Is Already a Great Deal
Opening Offer
$38,043
Asking Price
$39,220
Max Price
$39,220
- • Recent buyers paid ~$936 below MSRP
- • Asking price is already $64 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,198
Est. Invoice$37,405
Holdback (est.)$1,207
MSRP (Sticker)$40,220
Asking Price$39,220
Markup-$1,000
Est. Dealer Margin on This Car$3,022
Percentile43% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold699
Avg Markup-$936
Median Markup-$878
Best Deal-$1,803
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell68 days
Dealer Profile
Inventory169 vehicles
Avg Markup (All Models)-$978
Avg Markup (Sorento)-$997
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$915
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