Deal Sheet: 2026 Sorento EX

Ourisman Kia of Bethesda · Bethesda, MD · VIN: 5XYRH4JF8TG443960

Negotiation Guide

Opening Offer

$37,534

Fair Price

$39,034

Walk Away Above

$39,502

• Recent buyers paid ~$936 below MSRP

Price Breakdown

Est. Dealer Cost$35,973

Est. Invoice$37,172

Holdback (est.)$1,199

MSRP (Sticker)$39,970

Asking Price$39,156

Markup-$814

Est. Dealer Margin on This Car$3,183

Percentile57% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$936

Median Markup-$878

Best Deal-$1,803

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell68 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$1,018

Avg Markup (Sorento)-$813

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,113

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