This Is Already a Great Deal
Opening Offer
$38,382
Asking Price
$39,569
Max Price
$39,569
- • Recent buyers paid ~$936 below MSRP
- • Asking price is already $355 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,774
Est. Invoice$38,000
Holdback (est.)$1,226
MSRP (Sticker)$40,860
Asking Price$39,569
Markup-$1,291
Est. Dealer Margin on This Car$2,795
Percentile9% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold699
Avg Markup-$936
Median Markup-$878
Best Deal-$1,803
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell68 days
Dealer Profile
Inventory227 vehicles
Avg Markup (All Models)-$1,220
Avg Markup (Sorento)-$1,413
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$1,089
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