Negotiation Guide
Opening Offer
$38,423
Fair Price
$39,923
Walk Away Above
$40,404
- • Recent buyers paid ~$962 below MSRP
Price Breakdown
Est. Dealer Cost$36,797
Est. Invoice$38,023
Holdback (est.)$1,227
MSRP (Sticker)$40,885
Asking Price$39,971
Markup-$914
Est. Dealer Margin on This Car$3,175
Percentile46% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold529
Avg Markup-$962
Median Markup-$905
Best Deal-$1,682
Worst Deal-$434
% Sold Below MSRP100%
Avg Days to Sell56 days
Dealer Profile
Inventory402 vehicles
Avg Markup (All Models)-$854
Avg Markup (Sorento)-$714
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$940
Cheaper Sorento EX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$1,870$42,92474d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71774d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61874d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61874d
Hutchinson KiaMacon, GA
-$1,803$44,29174d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36274d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18574d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01074d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10374d
Green KiaSpringfield, IL
-$1,677$42,84374d