Negotiation Guide
Opening Offer
$37,564
Fair Price
$39,064
Walk Away Above
$39,532
- • Recent buyers paid ~$936 below MSRP
Price Breakdown
Est. Dealer Cost$36,000
Est. Invoice$37,200
Holdback (est.)$1,200
MSRP (Sticker)$40,000
Asking Price$39,182
Markup-$818
Est. Dealer Margin on This Car$3,182
Percentile56% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold699
Avg Markup-$936
Median Markup-$878
Best Deal-$1,803
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell68 days
Dealer Profile
Inventory270 vehicles
Avg Markup (All Models)-$1,073
Avg Markup (Sorento)-$1,135
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$1,003
Cheaper Sorento EX Inventory
Kia of Myrtle BeachMyrtle Beach, SC
-$1,870$42,92490d
Kia of San AngeloSan Angelo, TX
-$1,858$43,71790d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61890d
Kia of San AngeloSan Angelo, TX
-$1,837$43,61890d
Ed Morse Kia RollaRolla, MO
-$1,783$43,36290d
Kia of San AngeloSan Angelo, TX
-$1,770$43,18590d
Ray Skillman Westside KiaIndianapolis, IN
-$1,770$43,01090d
Crain Kia of FayettevilleFayetteville, AR
-$1,732$43,10390d
Lou Fusz Kia of MolineMoline, IL
-$1,692$43,6172d
Green KiaSpringfield, IL
-$1,677$42,84390d