Deal Sheet: 2026 Sorento EX

Matt Blatt Kia of Toms River · Toms River, NJ · VIN: 5XYRH4JF4TG442160

Negotiation Guide

Opening Offer

$37,874

Fair Price

$39,374

Walk Away Above

$39,842

• Recent buyers paid ~$936 below MSRP

Price Breakdown

Est. Dealer Cost$36,279

Est. Invoice$37,488

Holdback (est.)$1,209

MSRP (Sticker)$40,310

Asking Price$39,490

Markup-$820

Est. Dealer Margin on This Car$3,211

Percentile56% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$936

Median Markup-$878

Best Deal-$1,803

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell68 days

Dealer Profile

Inventory238 vehicles

Avg Markup (All Models)-$723

Avg Markup (Sorento)-$645

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$674

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