This Is Already a Great Deal
Opening Offer
$37,777
Asking Price
$38,945
Max Price
$38,945
- • Recent buyers paid ~$936 below MSRP
- • Asking price is already $284 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$36,149
Est. Invoice$37,353
Holdback (est.)$1,205
MSRP (Sticker)$40,165
Asking Price$38,945
Markup-$1,220
Est. Dealer Margin on This Car$2,797
Percentile17% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold699
Avg Markup-$936
Median Markup-$878
Best Deal-$1,803
Worst Deal-$426
% Sold Below MSRP100%
Avg Days to Sell68 days
Dealer Profile
Inventory220 vehicles
Avg Markup (All Models)-$1,061
Avg Markup (Sorento)-$1,162
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,100
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