Deal Sheet: 2026 Sorento EX

Bridgewater Kia · Bridgewater, NJ · VIN: 5XYRH4JF4TG408056

Negotiation Guide

Opening Offer

$38,029

Fair Price

$39,529

Walk Away Above

$39,997

• Recent buyers paid ~$936 below MSRP

Price Breakdown

Est. Dealer Cost$36,419

Est. Invoice$37,632

Holdback (est.)$1,214

MSRP (Sticker)$40,465

Asking Price$39,620

Markup-$845

Est. Dealer Margin on This Car$3,202

Percentile53% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$936

Median Markup-$878

Best Deal-$1,803

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell68 days

Dealer Profile

Inventory347 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sorento)-$769

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$928

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