Deal Sheet: 2026 Sorento EX

Bob Bell Kia of Essex · Baltimore, MD · VIN: 5XYRH4JF2TG434106

Negotiation Guide

Opening Offer

$39,299

Fair Price

$40,799

Walk Away Above

$41,267

• Recent buyers paid ~$936 below MSRP

Price Breakdown

Est. Dealer Cost$37,562

Est. Invoice$38,814

Holdback (est.)$1,252

MSRP (Sticker)$41,735

Asking Price$41,063

Markup-$672

Est. Dealer Margin on This Car$3,502

Percentile76% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$936

Median Markup-$878

Best Deal-$1,803

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell68 days

Dealer Profile

Inventory371 vehicles

Avg Markup (All Models)-$631

Avg Markup (Sorento)-$731

% Below MSRP42%

Avg Days to Sell60 days

Avg Sold Markup-$564

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