Deal Sheet: 2026 Sorento EX

King Kia of Laurel · Laurel, MD · VIN: 5XYRH4JF1TG423470

Negotiation Guide

Opening Offer

$38,564

Fair Price

$40,064

Walk Away Above

$40,532

• Recent buyers paid ~$936 below MSRP

Price Breakdown

Est. Dealer Cost$36,900

Est. Invoice$38,130

Holdback (est.)$1,230

MSRP (Sticker)$41,000

Asking Price$40,260

Markup-$740

Est. Dealer Margin on This Car$3,360

Percentile63% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold699

Avg Markup-$936

Median Markup-$878

Best Deal-$1,803

Worst Deal-$426

% Sold Below MSRP100%

Avg Days to Sell68 days

Dealer Profile

Inventory277 vehicles

Avg Markup (All Models)-$848

Avg Markup (Sorento)-$788

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$890

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