Deal Sheet: 2026 Sorento LX

Bridgewater Kia · Bridgewater, NJ · VIN: 5XYRG4JC8TG433647

Negotiation Guide

Opening Offer

$31,427

Fair Price

$32,927

Walk Away Above

$33,398

• Recent buyers paid ~$672 below MSRP
• Sitting 90 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$30,483

Est. Invoice$31,499

Holdback (est.)$1,016

MSRP (Sticker)$33,870

Asking Price$33,182

Markup-$688

Est. Dealer Margin on This Car$2,699

Percentile43% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1571

Avg Markup-$672

Median Markup-$589

Best Deal-$1,527

Worst Deal-$332

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory347 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sorento)-$769

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$928

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