Deal Sheet: 2026 Sorento LX

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: 5XYRG4JC6TG423988

Negotiation Guide

Opening Offer

$31,918

Fair Price

$33,418

Walk Away Above

$33,891

• Recent buyers paid ~$672 below MSRP
• Sitting 90 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$30,929

Est. Invoice$31,959

Holdback (est.)$1,031

MSRP (Sticker)$34,365

Asking Price$33,646

Markup-$719

Est. Dealer Margin on This Car$2,718

Percentile42% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1571

Avg Markup-$672

Median Markup-$589

Best Deal-$1,527

Worst Deal-$332

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory313 vehicles

Avg Markup (All Models)-$743

Avg Markup (Sorento)-$775

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$772

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