Deal Sheet: 2026 Sorento LX

Ourisman Kia of Catonsville · Woodlawn, MD · VIN: 5XYRG4JC5TG443424

Negotiation Guide

Opening Offer

$32,062

Fair Price

$33,562

Walk Away Above

$34,036

• Recent buyers paid ~$672 below MSRP
• Sitting 90 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$31,059

Est. Invoice$32,094

Holdback (est.)$1,035

MSRP (Sticker)$34,510

Asking Price$34,080

Markup-$430

Est. Dealer Margin on This Car$3,021

Percentile80% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1571

Avg Markup-$672

Median Markup-$589

Best Deal-$1,527

Worst Deal-$332

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory152 vehicles

Avg Markup (All Models)-$713

Avg Markup (Sorento)-$838

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$731

Cheaper Sorento LX Inventory

Performance KiaMoosic, PA

-$1,380$35,33482d

Findlay KiaLas Vegas, NV

-$1,380$35,32990d

Kia AutosportColumbus, GA

-$1,370$35,28990d

Taylor Kia-FindlayFindlay, OH

-$1,262$35,33341d

Rusty Wallace KiaLouisville, TN

-$1,254$35,29667d

Kia of Myrtle BeachMyrtle Beach, SC

-$1,245$34,04590d

Taylor Kia-FindlayFindlay, OH

-$1,217$35,11341d

Greenway Kia At The AvenuesJacksonville, FL

-$1,205$34,13590d

O'Brien Kia of BloomingtonBloomington, IL

-$1,204$35,0514d

Kia of North TucsonTucson, AZ

-$1,196$35,29474d