Negotiation Guide
Opening Offer
$32,068
Fair Price
$33,568
Walk Away Above
$34,039
- • Recent buyers paid ~$672 below MSRP
- • Sitting 89 days (avg 50) — extra leverage
Price Breakdown
Est. Dealer Cost$31,059
Est. Invoice$32,094
Holdback (est.)$1,035
MSRP (Sticker)$34,510
Asking Price$34,080
Markup-$430
Est. Dealer Margin on This Car$3,021
Percentile80% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold1571
Avg Markup-$672
Median Markup-$589
Best Deal-$1,527
Worst Deal-$332
% Sold Below MSRP100%
Avg Days to Sell50 days
Dealer Profile
Inventory96 vehicles
Avg Markup (All Models)-$593
Avg Markup (Sorento)-$517
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$763
Cheaper Sorento LX Inventory
Performance KiaMoosic, PA
-$1,380$35,33482d
Findlay KiaLas Vegas, NV
-$1,380$35,32989d
Kia AutosportColumbus, GA
-$1,370$35,28989d
Taylor Kia-FindlayFindlay, OH
-$1,262$35,33340d
Rusty Wallace KiaLouisville, TN
-$1,254$35,29666d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,245$34,04589d
Taylor Kia-FindlayFindlay, OH
-$1,217$35,11340d
Greenway Kia At The AvenuesJacksonville, FL
-$1,205$34,13589d
O'Brien Kia of BloomingtonBloomington, IL
-$1,204$35,0513d
Kia of North TucsonTucson, AZ
-$1,196$35,29473d