Negotiation Guide
Opening Offer
$31,194
Fair Price
$32,694
Walk Away Above
$33,164
- • Recent buyers paid ~$672 below MSRP
- • Sitting 90 days (avg 50) — extra leverage
Price Breakdown
Est. Dealer Cost$30,272
Est. Invoice$31,281
Holdback (est.)$1,009
MSRP (Sticker)$33,635
Asking Price$32,985
Markup-$650
Est. Dealer Margin on This Car$2,714
Percentile43% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold1571
Avg Markup-$672
Median Markup-$589
Best Deal-$1,527
Worst Deal-$332
% Sold Below MSRP100%
Avg Days to Sell50 days
Dealer Profile
Inventory119 vehicles
Avg Markup (All Models)-$764
Avg Markup (Sorento)-$706
% Below MSRP100%
Avg Days to Sell50 days
Avg Sold Markup-$739
Cheaper Sorento LX Inventory
Performance KiaMoosic, PA
-$1,380$35,33482d
Findlay KiaLas Vegas, NV
-$1,380$35,32990d
Kia AutosportColumbus, GA
-$1,370$35,28990d
Taylor Kia-FindlayFindlay, OH
-$1,262$35,33341d
Rusty Wallace KiaLouisville, TN
-$1,254$35,29667d
Kia of Myrtle BeachMyrtle Beach, SC
-$1,245$34,04590d
Taylor Kia-FindlayFindlay, OH
-$1,217$35,11341d
Greenway Kia At The AvenuesJacksonville, FL
-$1,205$34,13590d
O'Brien Kia of BloomingtonBloomington, IL
-$1,204$35,0514d
Kia of North TucsonTucson, AZ
-$1,196$35,29474d