Deal Sheet: 2027 Telluride Hybrid SX Prestige

Fitzgerald Kia of Annapolis · Annapolis, MD · VIN: 5XYPLESA9VG044122

Negotiation Guide

Opening Offer

$56,619

Fair Price

$58,119

Walk Away Above

$58,974

• Recent buyers paid ~$1,711 below MSRP

Price Breakdown

Est. Dealer Cost$53,847

Est. Invoice$55,642

Holdback (est.)$1,795

MSRP (Sticker)$59,830

Asking Price$58,526

Markup-$1,304

Est. Dealer Margin on This Car$4,679

Percentile86% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup-$1,711

Median Markup-$1,548

Best Deal-$2,425

Worst Deal-$1,158

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$666

Avg Markup (Telluride Hybrid)-$1,226

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$652

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