Deal Sheet: 2027 Telluride Hybrid SX Prestige

Fitzgerald Kia of Annapolis · Annapolis, MD · VIN: 5XYPLESA6VG039556

Negotiation Guide

Opening Offer

$55,259

Fair Price

$56,759

Walk Away Above

$57,614

• Recent buyers paid ~$1,711 below MSRP

Price Breakdown

Est. Dealer Cost$52,623

Est. Invoice$54,377

Holdback (est.)$1,754

MSRP (Sticker)$58,470

Asking Price$57,259

Markup-$1,211

Est. Dealer Margin on This Car$4,636

Percentile99% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold1046

Avg Markup-$1,711

Median Markup-$1,548

Best Deal-$2,425

Worst Deal-$1,158

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$666

Avg Markup (Telluride Hybrid)-$1,226

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$652

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