Deal Sheet: 2027 Telluride Hybrid X-Line SX Prestige

Fitzgerald Kia of Annapolis · Annapolis, MD · VIN: 5XYPLESA1VG031817

Negotiation Guide

Opening Offer

$55,538

Fair Price

$57,038

Walk Away Above

$58,249

• Recent buyers paid ~$1,753 below MSRP
• Sitting 68 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$53,514

Est. Invoice$55,298

Holdback (est.)$1,784

MSRP (Sticker)$59,460

Asking Price$58,090

Markup-$1,370

Est. Dealer Margin on This Car$4,576

Percentile84% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold2901

Avg Markup-$1,753

Median Markup-$1,597

Best Deal-$2,517

Worst Deal-$1,186

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$666

Avg Markup (Telluride Hybrid)-$1,226

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$652

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