Deal Sheet: 2027 Telluride X-Line SX Prestige

Fitzgerald Kia of Annapolis · Annapolis, MD · VIN: 5XYPLES12VG039621

Negotiation Guide

Opening Offer

$54,109

Fair Price

$55,609

Walk Away Above

$56,434

• Recent buyers paid ~$1,651 below MSRP

Price Breakdown

Est. Dealer Cost$51,534

Est. Invoice$53,252

Holdback (est.)$1,718

MSRP (Sticker)$57,260

Asking Price$56,054

Markup-$1,206

Est. Dealer Margin on This Car$4,520

Percentile97% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold423

Avg Markup-$1,651

Median Markup-$1,508

Best Deal-$2,371

Worst Deal-$1,154

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$666

Avg Markup (Telluride)-$1,013

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$652

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