Deal Sheet: 2027 Telluride X-Pro SX Prestige

Russ Darrow Madison Kia · Madison, WI · VIN: 5XYPLES12VG033897

Negotiation Guide

Opening Offer

$55,388

Fair Price

$56,888

Walk Away Above

$57,984

• Recent buyers paid ~$1,761 below MSRP
• Sitting 45 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$53,172

Est. Invoice$54,944

Holdback (est.)$1,772

MSRP (Sticker)$59,080

Asking Price$57,014

Markup-$2,066

Est. Dealer Margin on This Car$3,842

Percentile27% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold590

Avg Markup-$1,761

Median Markup-$1,614

Best Deal-$2,471

Worst Deal-$1,162

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory340 vehicles

Avg Markup (All Models)-$1,309

Avg Markup (Telluride)-$1,478

% Below MSRP39%

Avg Days to Sell33 days

Avg Sold Markup-$1,341

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