Deal Sheet: 2027 Telluride X-Line SX Prestige

Charlie Obaugh Kia · Staunton, VA · VIN: 5XYPLES12VG018140

Negotiation Guide

Opening Offer

$53,972

Fair Price

$55,472

Walk Away Above

$56,586

• Recent buyers paid ~$1,651 below MSRP
• Sitting 90 days (avg 45) — extra leverage

Price Breakdown

Est. Dealer Cost$51,930

Est. Invoice$53,661

Holdback (est.)$1,731

MSRP (Sticker)$57,700

Asking Price$55,688

Markup-$2,012

Est. Dealer Margin on This Car$3,758

Percentile31% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold423

Avg Markup-$1,651

Median Markup-$1,508

Best Deal-$2,371

Worst Deal-$1,154

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)-$1,050

Avg Markup (Telluride)-$1,882

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,213

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