Deal Sheet: 2027 Telluride X-Line SX

Herson's Kia · Rockville, MD · VIN: 5XYPDES10VG029764

Negotiation Guide

Opening Offer

$51,591

Fair Price

$53,091

Walk Away Above

$54,188

• Recent buyers paid ~$1,560 below MSRP
• Sitting 73 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$49,757

Est. Invoice$51,415

Holdback (est.)$1,659

MSRP (Sticker)$55,285

Asking Price$53,834

Markup-$1,451

Est. Dealer Margin on This Car$4,078

Percentile47% of inventory is priced lower

Days on Lot73 days

What Others Paid (Last 30 Days)

Cars Sold571

Avg Markup-$1,560

Median Markup-$1,419

Best Deal-$2,138

Worst Deal-$1,088

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory214 vehicles

Avg Markup (All Models)-$923

Avg Markup (Telluride)-$1,143

% Below MSRP54%

Avg Days to Sell35 days

Avg Sold Markup-$870

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