Deal Sheet: 2027 Telluride Hybrid SX

Bob Utter Kia · Sherman, TX · VIN: 5XYPD5SA2VG003781

Negotiation Guide

Opening Offer

$49,834

Fair Price

$51,334

Walk Away Above

$52,432

• Recent buyers paid ~$1,527 below MSRP
• Sitting 90 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$48,177

Est. Invoice$49,783

Holdback (est.)$1,606

MSRP (Sticker)$53,530

Asking Price$51,694

Markup-$1,836

Est. Dealer Margin on This Car$3,517

Percentile37% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold633

Avg Markup-$1,527

Median Markup-$1,406

Best Deal-$2,151

Worst Deal-$1,084

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$1,175

Avg Markup (Telluride Hybrid)-$1,783

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,160

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