Deal Sheet: 2027 Telluride X-Line EX

Bergstrom Kia of Oshkosh · Oshkosh, WI · VIN: 5XYPCES11VG024057

Negotiation Guide

Opening Offer

$47,463

Fair Price

$48,963

Walk Away Above

$49,779

• Recent buyers paid ~$971 below MSRP
• Sitting 90 days (avg 39) — extra leverage

Price Breakdown

Est. Dealer Cost$45,536

Est. Invoice$47,053

Holdback (est.)$1,518

MSRP (Sticker)$50,595

Asking Price$49,237

Markup-$1,358

Est. Dealer Margin on This Car$3,702

Percentile14% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1517

Avg Markup-$971

Median Markup-$841

Best Deal-$1,696

Worst Deal-$518

% Sold Below MSRP100%

Avg Days to Sell39 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$1,189

Avg Markup (Telluride)-$1,782

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$1,199

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