This Is Already a Great Deal
Opening Offer
$37,041
Asking Price
$38,187
Max Price
$38,187
- • Recent buyers paid ~$836 below MSRP
- • Asking price is already $257 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,352
Est. Invoice$36,530
Holdback (est.)$1,178
MSRP (Sticker)$39,280
Asking Price$38,187
Markup-$1,093
Est. Dealer Margin on This Car$2,835
Percentile16% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1550
Avg Markup-$836
Median Markup-$798
Best Deal-$1,469
Worst Deal-$373
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory685 vehicles
Avg Markup (All Models)-$1,150
Avg Markup (Sportage)-$994
% Below MSRP62%
Avg Days to Sell35 days
Avg Sold Markup-$1,208
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