This Is Already a Great Deal
Opening Offer
$37,523
Asking Price
$38,684
Max Price
$38,684
- • Recent buyers paid ~$836 below MSRP
- • Asking price is already $360 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,892
Est. Invoice$37,088
Holdback (est.)$1,196
MSRP (Sticker)$39,880
Asking Price$38,684
Markup-$1,196
Est. Dealer Margin on This Car$2,792
Percentile6% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold1550
Avg Markup-$836
Median Markup-$798
Best Deal-$1,469
Worst Deal-$373
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory288 vehicles
Avg Markup (All Models)-$1,117
Avg Markup (Sportage)-$1,022
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$1,114
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