Negotiation Guide
Opening Offer
$36,943
Fair Price
$38,443
Walk Away Above
$38,969
- • Recent buyers paid ~$836 below MSRP
- • Sitting 51 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$35,546
Est. Invoice$36,730
Holdback (est.)$1,185
MSRP (Sticker)$39,495
Asking Price$38,685
Markup-$810
Est. Dealer Margin on This Car$3,140
Percentile47% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1550
Avg Markup-$836
Median Markup-$798
Best Deal-$1,469
Worst Deal-$373
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory144 vehicles
Avg Markup (All Models)-$832
Avg Markup (Sportage)-$761
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$864
Cheaper Sportage X-Line Inventory
Kia of San AngeloSan Angelo, TX
-$1,566$39,94851d
Kia of San AngeloSan Angelo, TX
-$1,539$39,14151d
Folsom Lake KiaFolsom, CA
-$1,509$38,98651d
Leblanc KiaNew Iberia, LA
-$1,503$38,96251d
Kia Country of SavannahSavannah, GA
-$1,486$38,93951d
Power KiaSalem, OR
-$1,458$39,14646d
Hutchinson KiaMacon, GA
-$1,455$38,73051d
Durango KiaDurango, CO
-$1,443$38,68251d
Midtown KiaTulsa, OK
-$1,442$38,74351d
Jeff Belzer's KiaLakeville, MN
-$1,441$39,35821d