Negotiation Guide
Opening Offer
$36,210
Fair Price
$37,710
Walk Away Above
$38,248
- • Recent buyers paid ~$834 below MSRP
- • Sitting 47 days (avg 29) — extra leverage
Price Breakdown
Est. Dealer Cost$34,907
Est. Invoice$36,070
Holdback (est.)$1,164
MSRP (Sticker)$38,785
Asking Price$37,728
Markup-$1,057
Est. Dealer Margin on This Car$2,822
Percentile20% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1459
Avg Markup-$834
Median Markup-$798
Best Deal-$1,416
Worst Deal-$373
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory387 vehicles
Avg Markup (All Models)-$1,148
Avg Markup (Sportage)-$957
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,213
Cheaper Sportage X-Line Inventory
Kia of San AngeloSan Angelo, TX
-$1,566$39,94847d
Kia of San AngeloSan Angelo, TX
-$1,539$39,14147d
Folsom Lake KiaFolsom, CA
-$1,509$38,98647d
Leblanc KiaNew Iberia, LA
-$1,503$38,96247d
Kia Country of SavannahSavannah, GA
-$1,486$38,93947d
Crain Kia of FayettevilleFayetteville, AR
-$1,469$38,81147d
Power KiaSalem, OR
-$1,458$39,14642d
Kia Country of SavannahSavannah, GA
-$1,457$38,73347d
Hutchinson KiaMacon, GA
-$1,455$38,73047d
Durango KiaDurango, CO
-$1,443$38,68247d