Deal Sheet: 2026 Sportage X-Line

Wagner Kia of Shrewsbury · Shrewsbury, MA · VIN: 5XYK6CDF7TG368293

Negotiation Guide

Opening Offer

$36,633

Fair Price

$38,133

Walk Away Above

$38,654

• Recent buyers paid ~$834 below MSRP
• Sitting 49 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$35,258

Est. Invoice$36,433

Holdback (est.)$1,175

MSRP (Sticker)$39,175

Asking Price$38,210

Markup-$965

Est. Dealer Margin on This Car$2,953

Percentile30% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold1492

Avg Markup-$834

Median Markup-$798

Best Deal-$1,457

Worst Deal-$373

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory471 vehicles

Avg Markup (All Models)-$903

Avg Markup (Sportage)-$657

% Below MSRP34%

Avg Days to Sell31 days

Avg Sold Markup-$872

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