Negotiation Guide
Opening Offer
$36,939
Fair Price
$38,439
Walk Away Above
$38,967
- • Recent buyers paid ~$834 below MSRP
- • Sitting 50 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$35,546
Est. Invoice$36,730
Holdback (est.)$1,185
MSRP (Sticker)$39,495
Asking Price$38,685
Markup-$810
Est. Dealer Margin on This Car$3,140
Percentile47% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1492
Avg Markup-$834
Median Markup-$798
Best Deal-$1,457
Worst Deal-$373
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory141 vehicles
Avg Markup (All Models)-$825
Avg Markup (Sportage)-$761
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$861
Cheaper Sportage X-Line Inventory
Kia of San AngeloSan Angelo, TX
-$1,566$39,94850d
Kia of San AngeloSan Angelo, TX
-$1,539$39,14150d
Folsom Lake KiaFolsom, CA
-$1,509$38,98650d
Leblanc KiaNew Iberia, LA
-$1,503$38,96250d
Kia Country of SavannahSavannah, GA
-$1,486$38,93950d
Crain Kia of FayettevilleFayetteville, AR
-$1,469$38,81150d
Power KiaSalem, OR
-$1,458$39,14644d
Hutchinson KiaMacon, GA
-$1,455$38,73050d
Durango KiaDurango, CO
-$1,443$38,68250d
Midtown KiaTulsa, OK
-$1,442$38,74350d