Negotiation Guide
Opening Offer
$34,937
Fair Price
$36,437
Walk Away Above
$36,954
- • Recent buyers paid ~$834 below MSRP
- • Sitting 49 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$33,723
Est. Invoice$34,847
Holdback (est.)$1,124
MSRP (Sticker)$37,470
Asking Price$36,548
Markup-$922
Est. Dealer Margin on This Car$2,825
Percentile36% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold1492
Avg Markup-$834
Median Markup-$798
Best Deal-$1,457
Worst Deal-$373
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory199 vehicles
Avg Markup (All Models)-$877
Avg Markup (Sportage)-$747
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$956
Cheaper Sportage X-Line Inventory
Kia of San AngeloSan Angelo, TX
-$1,566$39,94849d
Kia of San AngeloSan Angelo, TX
-$1,539$39,14149d
Folsom Lake KiaFolsom, CA
-$1,509$38,98649d
Leblanc KiaNew Iberia, LA
-$1,503$38,96249d
Kia Country of SavannahSavannah, GA
-$1,486$38,93949d
Crain Kia of FayettevilleFayetteville, AR
-$1,469$38,81149d
Power KiaSalem, OR
-$1,458$39,14644d
Hutchinson KiaMacon, GA
-$1,455$38,73049d
Durango KiaDurango, CO
-$1,443$38,68249d
Midtown KiaTulsa, OK
-$1,442$38,74349d