This Is Already a Great Deal
Opening Offer
$36,913
Asking Price
$38,055
Max Price
$38,055
- • Recent buyers paid ~$836 below MSRP
- • Asking price is already $289 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,262
Est. Invoice$36,437
Holdback (est.)$1,175
MSRP (Sticker)$39,180
Asking Price$38,055
Markup-$1,125
Est. Dealer Margin on This Car$2,793
Percentile11% of inventory is priced lower
Days on Lot24 days
What Others Paid (Last 30 Days)
Cars Sold1550
Avg Markup-$836
Median Markup-$798
Best Deal-$1,469
Worst Deal-$373
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory685 vehicles
Avg Markup (All Models)-$1,150
Avg Markup (Sportage)-$994
% Below MSRP62%
Avg Days to Sell35 days
Avg Sold Markup-$1,208
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