This Is Already a Great Deal
Opening Offer
$36,954
Asking Price
$38,097
Max Price
$38,097
- • Recent buyers paid ~$834 below MSRP
- • Sitting 47 days (avg 29) — extra leverage
- • Asking price is already $254 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,487
Est. Invoice$36,670
Holdback (est.)$1,183
MSRP (Sticker)$39,430
Asking Price$38,097
Markup-$1,333
Est. Dealer Margin on This Car$2,610
Percentile2% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1459
Avg Markup-$834
Median Markup-$798
Best Deal-$1,416
Worst Deal-$373
% Sold Below MSRP100%
Avg Days to Sell29 days
Dealer Profile
Inventory337 vehicles
Avg Markup (All Models)-$1,178
Avg Markup (Sportage)-$1,035
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,328
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