This Is Already a Great Deal
Opening Offer
$37,343
Asking Price
$38,498
Max Price
$38,498
- • Recent buyers paid ~$836 below MSRP
- • Sitting 52 days (avg 33) — extra leverage
- • Asking price is already $93 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,690
Est. Invoice$36,879
Holdback (est.)$1,190
MSRP (Sticker)$39,655
Asking Price$38,498
Markup-$1,157
Est. Dealer Margin on This Car$2,809
Percentile9% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1550
Avg Markup-$836
Median Markup-$798
Best Deal-$1,469
Worst Deal-$373
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory685 vehicles
Avg Markup (All Models)-$1,150
Avg Markup (Sportage)-$994
% Below MSRP62%
Avg Days to Sell35 days
Avg Sold Markup-$1,208
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