Negotiation Guide
Opening Offer
$36,944
Fair Price
$38,444
Walk Away Above
$38,862
- • Recent buyers paid ~$836 below MSRP
Price Breakdown
Est. Dealer Cost$35,352
Est. Invoice$36,530
Holdback (est.)$1,178
MSRP (Sticker)$39,280
Asking Price$38,554
Markup-$726
Est. Dealer Margin on This Car$3,202
Percentile59% of inventory is priced lower
Days on Lot1 days
What Others Paid (Last 30 Days)
Cars Sold1550
Avg Markup-$836
Median Markup-$798
Best Deal-$1,469
Worst Deal-$373
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory66 vehicles
Avg Markup (All Models)-$814
Avg Markup (Sportage)-$645
% Below MSRP100%
Avg Days to Sell22 days
Avg Sold Markup-$826
Cheaper Sportage X-Line Inventory
Kia of San AngeloSan Angelo, TX
-$1,566$39,94852d
Kia of San AngeloSan Angelo, TX
-$1,539$39,14152d
Folsom Lake KiaFolsom, CA
-$1,509$38,98652d
Leblanc KiaNew Iberia, LA
-$1,503$38,96252d
Kia Country of SavannahSavannah, GA
-$1,486$38,93952d
Power KiaSalem, OR
-$1,458$39,14647d
Hutchinson KiaMacon, GA
-$1,455$38,73052d
Durango KiaDurango, CO
-$1,443$38,68252d
Midtown KiaTulsa, OK
-$1,442$38,74352d
Jeff Belzer's KiaLakeville, MN
-$1,441$39,35822d