Negotiation Guide
Opening Offer
$36,961
Fair Price
$38,461
Walk Away Above
$38,993
- • Recent buyers paid ~$836 below MSRP
- • Sitting 52 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$35,573
Est. Invoice$36,758
Holdback (est.)$1,186
MSRP (Sticker)$39,525
Asking Price$38,550
Markup-$975
Est. Dealer Margin on This Car$2,978
Percentile27% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1550
Avg Markup-$836
Median Markup-$798
Best Deal-$1,469
Worst Deal-$373
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory244 vehicles
Avg Markup (All Models)-$825
Avg Markup (Sportage)-$708
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$803
Cheaper Sportage X-Line Inventory
Kia of San AngeloSan Angelo, TX
-$1,566$39,94852d
Kia of San AngeloSan Angelo, TX
-$1,539$39,14152d
Folsom Lake KiaFolsom, CA
-$1,509$38,98652d
Leblanc KiaNew Iberia, LA
-$1,503$38,96252d
Kia Country of SavannahSavannah, GA
-$1,486$38,93952d
Power KiaSalem, OR
-$1,458$39,14647d
Hutchinson KiaMacon, GA
-$1,455$38,73052d
Durango KiaDurango, CO
-$1,443$38,68252d
Midtown KiaTulsa, OK
-$1,442$38,74352d
Jeff Belzer's KiaLakeville, MN
-$1,441$39,35822d