Negotiation Guide
Opening Offer
$34,221
Fair Price
$35,721
Walk Away Above
$36,250
- • Recent buyers paid ~$836 below MSRP
- • Sitting 53 days (avg 33) — extra leverage
Price Breakdown
Est. Dealer Cost$33,102
Est. Invoice$34,205
Holdback (est.)$1,103
MSRP (Sticker)$36,780
Asking Price$35,811
Markup-$969
Est. Dealer Margin on This Car$2,709
Percentile29% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold1550
Avg Markup-$836
Median Markup-$798
Best Deal-$1,469
Worst Deal-$373
% Sold Below MSRP100%
Avg Days to Sell33 days
Dealer Profile
Inventory359 vehicles
Avg Markup (All Models)-$1,135
Avg Markup (Sportage)-$922
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,228
Cheaper Sportage X-Line Inventory
Kia of San AngeloSan Angelo, TX
-$1,566$39,94853d
Kia of San AngeloSan Angelo, TX
-$1,539$39,14153d
Folsom Lake KiaFolsom, CA
-$1,509$38,98653d
Leblanc KiaNew Iberia, LA
-$1,503$38,96253d
Kia Country of SavannahSavannah, GA
-$1,486$38,93953d
Power KiaSalem, OR
-$1,458$39,14647d
Hutchinson KiaMacon, GA
-$1,455$38,73053d
Durango KiaDurango, CO
-$1,443$38,68253d
Midtown KiaTulsa, OK
-$1,442$38,74353d
Jeff Belzer's KiaLakeville, MN
-$1,441$39,35823d