Negotiation Guide
Opening Offer
$37,466
Fair Price
$38,966
Walk Away Above
$39,496
- • Recent buyers paid ~$834 below MSRP
- • Sitting 50 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$36,023
Est. Invoice$37,223
Holdback (est.)$1,201
MSRP (Sticker)$40,025
Asking Price$39,130
Markup-$895
Est. Dealer Margin on This Car$3,108
Percentile40% of inventory is priced lower
Days on Lot50 days
What Others Paid (Last 30 Days)
Cars Sold1492
Avg Markup-$834
Median Markup-$798
Best Deal-$1,457
Worst Deal-$373
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory109 vehicles
Avg Markup (All Models)-$824
Avg Markup (Sportage)-$793
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$875
Cheaper Sportage X-Line Inventory
Kia of San AngeloSan Angelo, TX
-$1,566$39,94850d
Kia of San AngeloSan Angelo, TX
-$1,539$39,14150d
Folsom Lake KiaFolsom, CA
-$1,509$38,98650d
Leblanc KiaNew Iberia, LA
-$1,503$38,96250d
Kia Country of SavannahSavannah, GA
-$1,486$38,93950d
Crain Kia of FayettevilleFayetteville, AR
-$1,469$38,81150d
Power KiaSalem, OR
-$1,458$39,14645d
Hutchinson KiaMacon, GA
-$1,455$38,73050d
Durango KiaDurango, CO
-$1,443$38,68250d
Midtown KiaTulsa, OK
-$1,442$38,74350d