Deal Sheet: 2026 Sportage SX Prestige

Selbyville Holly Kia · Selbyville, DE · VIN: 5XYK5CDFXTG469377

This Is Already a Great Deal

Opening Offer

$37,823

Asking Price

$38,993

Max Price

$38,993

• Recent buyers paid ~$1,170 below MSRP
• Asking price is already $237 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,360

Est. Invoice$37,572

Holdback (est.)$1,212

MSRP (Sticker)$40,400

Asking Price$38,993

Markup-$1,407

Est. Dealer Margin on This Car$2,633

Percentile24% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory180 vehicles

Avg Markup (All Models)-$1,197

Avg Markup (Sportage)-$944

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,102

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