Deal Sheet: 2026 Sportage SX Prestige

Palmen Kia of Kenosha · Kenosha, WI · VIN: 5XYK5CDFXTG454894

Negotiation Guide

Opening Offer

$37,720

Fair Price

$39,220

Walk Away Above

$39,805

• Recent buyers paid ~$1,170 below MSRP

Price Breakdown

Est. Dealer Cost$36,351

Est. Invoice$37,563

Holdback (est.)$1,212

MSRP (Sticker)$40,390

Asking Price$39,311

Markup-$1,079

Est. Dealer Margin on This Car$2,960

Percentile53% of inventory is priced lower

Days on Lot54 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$870

Avg Markup (Sportage)-$677

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$832

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