Deal Sheet: 2026 Sportage SX Prestige

Calavan Kia of West Atlanta · Lithia Springs, GA · VIN: 5XYK5CDFXTG403508

Negotiation Guide

Opening Offer

$37,318

Fair Price

$38,818

Walk Away Above

$39,519

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$36,198

Est. Invoice$37,405

Holdback (est.)$1,207

MSRP (Sticker)$40,220

Asking Price$39,139

Markup-$1,081

Est. Dealer Margin on This Car$2,941

Percentile53% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory252 vehicles

Avg Markup (All Models)-$581

Avg Markup (Sportage)-$535

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$605

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