Deal Sheet: 2026 Sportage SX Prestige

Jeff Wyler Kia of Colerain · Cincinnati, OH · VIN: 5XYK5CDFXTG381736

Negotiation Guide

Opening Offer

$37,641

Fair Price

$39,141

Walk Away Above

$39,843

• Recent buyers paid ~$1,170 below MSRP
• Sitting 90 days (avg 57) — extra leverage

Price Breakdown

Est. Dealer Cost$36,491

Est. Invoice$37,707

Holdback (est.)$1,216

MSRP (Sticker)$40,545

Asking Price$39,317

Markup-$1,228

Est. Dealer Margin on This Car$2,827

Percentile43% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1412

Avg Markup-$1,170

Median Markup-$1,100

Best Deal-$1,791

Worst Deal-$743

% Sold Below MSRP100%

Avg Days to Sell57 days

Dealer Profile

Inventory303 vehicles

Avg Markup (All Models)-$699

Avg Markup (Sportage)-$617

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$704

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